The exhibition introduced India’s diverse tourism destinations and opportunities for international partnerships.
The Incredible India Pavilion opened at ITB Asia 2026 in Singapore, offering visitors a closer look at the country’s cultural heritage, scenic destinations and travel experiences. The inauguration was attended by H.E. Dr. Shilpak Ambule, High Commissioner of India to Singapore, Ms. Sakeena Itoo, Minister for Health and Medical Education, School Education, Higher Education and Social Welfare of Jammu and Kashmir, and Mr. P. C. Vishnunadh, Minister for Tourism and Culture of Kerala.
Through the displays, the pavilion introduced India’s rich heritage and tourism to an international audience while encouraging new connections with global travel industry representatives.
Ms. Itoo led a high-level delegation from Jammu and Kashmir, presenting the region’s tourism potential to international stakeholders. Following the inauguration, she held discussions with tourism representatives, inviting them to discover the region’s natural scenery, pilgrimage destinations, adventure routes and cultural attractions.
The meetings also explored ways to promote Jammu and Kashmir as a year-round holiday destination, develop international tourism partnerships and generate economic opportunities through the travel industry.
Source: High Commission of India in Singapore
