H.E. Datin Paduka Anizan Siti Hajjar Adnin visited Sarawak, Penang and Johor tourism showcases during the exhibition.
Malaysia’s High Commissioner to Singapore, H.E. Datin Paduka Anizan Siti Hajjar Adnin, attended the opening ceremony of ITB Asia 2026 on 21 October 2026 at the Sands Expo & Convention Centre in Singapore. During the event, she visited the Sarawak, Penang and Johor tourism pavilions to engage with state tourism representatives and view their promotional showcases, highlighting Malaysia’s participation in the regional tourism industry.
The opening ceremony was attended by Ms. Gan Siow Huang, Singapore’s Minister of State for Foreign Affairs and Minister of State for Trade and Industry, who served as the Guest of Honour. ITB Asia 2026 provided a platform for tourism stakeholders to present their destinations and engage with representatives from the travel and tourism sector.
During her visit to the exhibition, H.E. Datin Paduka Anizan Siti Hajjar Adnin toured the Sarawak Pavilion, where she met Mr. Gustino Basuan, Director of ASEAN & Domestic at the Sarawak Tourism Board. The meeting provided an opportunity for the High Commissioner to engage with a representative of Sarawak’s tourism authority and view the state’s promotional showcase.
At the Penang Pavilion, the High Commissioner was received by YB Wong Hon Wai, Penang State Executive Councillor for Tourism and Creative Economy. Her visit included an opportunity to engage with Penang’s tourism leadership and view the state’s presentation at the exhibition.
The High Commissioner also visited the Johor Pavilion as part of her tour of the Malaysian state tourism showcases. The visit enabled her to view the promotional displays presented by the participating states at ITB Asia 2026.
Malaysia’s participation in the exhibition highlighted the tourism offerings of its states to an international audience in Singapore. The High Commissioner’s engagements with tourism representatives also provided opportunities to discuss the destinations represented at the event.
The visit reflected Malaysia’s continued efforts to promote its tourism sector and maintain engagement with regional tourism stakeholders, particularly in Singapore. Through the state pavilion visits, the High Commissioner observed the tourism promotion activities undertaken by Sarawak, Penang and Johor at one of the region’s travel industry exhibitions.
Source: High Commission of Malaysia in Singapore
