Two national pavilions promoted Sri Lanka’s tourism services and engaged international travel trade partners.
Sri Lanka showcased its Meetings, Incentives, Conferences and Exhibitions (MICE), leisure and wellness tourism offerings at ITB Asia 2026 in Singapore from 21 to 23 October 2026. Through two national pavilions coordinated by the Sri Lanka Convention Bureau (SLCB) and the Sri Lanka Tourism Promotion Bureau (SLTPB), the country presented its tourism and hospitality services, engaged international travel trade professionals and explored potential business opportunities.
Held at the Sands Expo and Convention Centre at Marina Bay Sands, ITB Asia is a travel trade exhibition covering leisure travel, business travel, MICE and travel technology. The 2026 edition was the event’s 19th year and took place alongside MICE Show Asia and Travel Tech Asia.
The SLCB coordinated Sri Lanka’s pavilion at MICE Show Asia 2026, highlighting the country’s capacity to host international conferences, corporate meetings, incentive travel programmes and business events. The pavilion featured Aitken Spence Travels, Blackpool Resort & Spa, Ceylon Experiences (Pvt) Ltd, Cinnamon Hotel Management Limited, Esna Holidays Sri Lanka, Radisson Blu Galadari Colombo, Serene Travels & Tours (Pvt) Ltd, World of Travel (Pvt) Ltd, SriLankan Airlines and Walkers Tours Ltd, alongside the SLCB. Participating organisations presented their services to international MICE buyers and explored potential business partnerships.
The second pavilion, coordinated by the SLTPB, focused on leisure tourism, with particular attention to wellness and Ayurveda tourism. Participating businesses and establishments included Jetwing Travels, Siddhalepa Ayurveda Health Resort, Chamo Tours and Travels (Pvt) Ltd, Pegasus Reef Hotel, Karusan Travels, Magical Isle Holidays and Sen Wellness Sanctuary. The pavilion provided opportunities to present Sri Lanka’s tourism products and services to international travel trade professionals and explore business prospects in Singapore and the wider Asia-Pacific region.
The two pavilions were officially opened by Sri Lanka’s High Commissioner to Singapore, H.E. Senarath Dissanayake. The SLCB delegation was led by Chairman Dheera Hettiarachchi and included Malkanthi Welikala, Manager, Marketing. The SLTPB delegation was led by Assistant Director Nithini Senanayake.
Ms Bhagya Abeykoon, Minister Counsellor (Commercial) at the High Commission of Sri Lanka in Singapore, supported the country’s participation and facilitated engagement with participating institutions and companies.
Source: High Commission of Sri Lanka in Singapore
