Eight new collaborations unveiled at STB’s annual Tourism Industry Conference aim to shape the future of sustainable tourism in Singapore.
The Singapore Tourism Board (STB) has signed seven Memoranda of Understanding (MOUs) and one collaboration agreement during its annual Tourism Industry Conference. These agreements mark a significant step in STB’s ongoing efforts to position Singapore as a leading destination for lifestyle, business, and tourism experiences.
The newly formed and renewed partnerships include both local and international stakeholders such as CapitaLand Investment, HSBC Bank (Singapore), Fever Labs, Klook, Pop Mart International, Mandai Wildlife Group, the Singapore Business Federation (SBF), and WIGGLE WIGGLE in collaboration with Singapore Flyer.
Highlights include a three-year extension of STB’s collaboration with CapitaLand Investment, aiming to bring global brands and concepts to Singapore, and a landmark partnership with Pop Mart International to host exclusive toy events and experiences in the city-state. Meanwhile, the Dempsey Precinct Partnership, involving HSBC, aims to enhance marketing for the historic lifestyle area.
Other notable agreements include expanded cooperation with Klook to drive inbound travel, a joint effort with Fever Labs to boost signature events, and the development of Asia’s premier business association summit in partnership with SBF.
These strategic initiatives align with STB’s broader vision to support innovation, attract high-value tourism, and foster meaningful collaborations that enrich the visitor experience in Singapore.
