Led by the Tourism Authority of Thailand, the Thailand Pavilion highlights the nation’s world-class attractions and reinforces its status as a premier tourism hub in Asia
Singapore, 15 October 2025 – The Tourism Authority of Thailand (TAT) officially launched the Thailand Pavilion at ITB Asia 2025, held at the Sands Expo and Convention Centre in Singapore. The opening ceremony was presided over by Mr. Kittipong Prapattong, Deputy Governor for Digitalisation, Research and Development at TAT, and attended by Ms. Yatika Kaewborisoot, Director of the TAT Singapore Office, Mr. Kitjawat Tacharoen, Counsellor representing the Royal Thai Embassy in Singapore, along with senior executives from TAT, the Chonburi Provincial Administration Organization Council, and the Phuket Tourist Association.
The Thailand Pavilion’s participation at ITB Asia 2025 underscores TAT’s commitment to promoting Thailand’s image and potential as a world-class tourism destination, while strengthening the country’s position as a leading tourism hub in Asia. This initiative aims to deepen partnerships, enhance market visibility, and attract new business opportunities in the global travel industry.
This year, TAT led 22 private-sector tourism operators from Thailand to participate in the pavilion, offering a platform to facilitate B2B engagements and negotiations between Thai and international tourism stakeholders. Additionally, Phuket and Chonburi Provinces featured their own dedicated pavilions, showcasing their unique attractions and experiences to the international market to boost global interest and collaboration.
Through the Thailand Pavilion, TAT continues to advance its mission of positioning Thailand as a high-quality, sustainable, and revisitable destination, reflecting the nation’s vibrant culture, hospitality, and innovative tourism offerings that captivate travellers worldwide.
Source: Royal Thai Embassy, Singapore
