Experience the magic of the season as CapitaLand transforms 16 malls into a festive wonderland with enchanting POP MART Disney installations and captivating experiences.
SINGAPORE, 15 November 2023 – Embark on an enchanted journey this holiday season as CapitaLand proudly unveils larger-than-life installations across 16 CapitaLand malls islandwide set in the whimsical world of POP MART. Three enthralling series of POP MART blind boxes – Disney Classic Fairy Tales Series, Disney 100th Anniversary Mickey Ever-Curious Adventure Series, and Disney Princess Fairy Tale Friendship Series – inspired by beloved Disney characters will come to life from 15 November with picture-worthy installations to ring in the festive cheer. Shoppers can also look forward to a mesmerizing 360° multi-sensory journey with the Enchanted Express train installation and stand a chance to win exclusive shopping rewards to bask in the sheer joy of year-end festivities. Shoppers of all ages are invited to rediscover their favorite timeless Disney moments through festive-themed decorations, activities, and more.
Chris Chong, CEO of Retail & Workspace (Singapore & Malaysia), CapitaLand Investment, said: “Pushing boundaries and redefining the shopping experience at CapitaLand malls are core tenets of our asset operating capabilities as we strive to create unique retailtainment concepts that will leave lasting memories with our shoppers. To welcome this year’s festive season, we are pleased to partner with POP MART once again to present the largest holiday extravaganza in Asia at more than 30 properties across our retail and workspace network, where fans of POP MART and Disney can delight in an enchanted journey of immersive experiences, beloved Disney-themed toys, and enticing rewards.”
“After a very successful collaboration with CapitaLand in 2021 featuring our top IP Molly, we are thrilled to join hands again this year to light up passion and bring festive joy to our fans and shoppers. This time, local and festive shoppers will get to see how POP MART injects a new spin and unique designs to classic Disney-themed characters from not one, but three of our best-selling series. In addition, fans can expect new launches, and look forward to adding more POP MART Disney-themed figures to their collection this festive season,” said Justin Moon, President, of POP MART International.
Step into a world of delight as installations inspired by POP MART toys adorn 16 CapitaLand malls from 15 November until 31 December 2023. The 3D displays are themed after versions of popular Disney characters by POP MART. Spot the different takes on Mickey Mouse from the POP MART Disney 100th Anniversary Mickey Ever-Curious Series such as Robot Mickey with a futuristic appeal at Aperia Mall, and the regal aura of Prince Mickey reigning at Bedok Mall. Get up close with a tree-inspired Woodcut Mickey at Tampines Mall as well as a cheerful Popcorn Mickey at Sengkang Grand Mall, Balloon Mickey at SingPost Centre, and Muppet Mickey at Junction 8.
For more information on the rewards and activations of CapitaLand’s festive campaign, click here.
