Philippine tourism officials engage international buyers and diplomats at Singapore’s annual travel trade exhibition.
The Philippines showcased its tourism destinations, cultural heritage and travel experiences at ITB Asia 2026, held from 21 to 23 October 2026 at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore. Led by the Tourism Promotions Board Philippines (TPB), the delegation comprised 24 co-exhibitors representing travel and tour operators, destination management companies, hotels, resorts, meetings, incentives, conferences and exhibitions (MICE) facilities, and government tourism agencies. The participation aimed to engage international buyers, establish partnerships and promote the Philippines as a destination for leisure travel and business events.
Philippine Ambassador to Singapore H.E. Medardo G. Macaraig visited the Philippine pavilion during its opening, where he met representatives of the TPB and participating Philippine tourism stakeholders. His visit highlighted the Embassy of the Philippines in Singapore’s support for initiatives promoting Philippine tourism and tourism cooperation between the Philippines and Singapore.
The pavilion also received visits from the Ambassadors of Timor-Leste and Costa Rica, as well as the Chargé d’Affaires of the Embassy of Myanmar in Singapore. The diplomatic representatives were introduced to the Philippines’ tourism offerings, providing an opportunity to learn about the country’s destinations and travel experiences.
During the visit, Ambassador Macaraig formally handed over the Travel Weekly Asia Readers’ Choice Awards 2026 to the TPB. He had received the award on the board’s behalf at the awards ceremony held on 1 October 2026 at the Mandarin Oriental, Singapore.
The Philippine pavilion featured the country’s natural attractions, festivals, traditions and Filipino hospitality under the Department of Tourism Philippines’ “Love the Philippines” campaign. Participating exhibitors presented a range of tourism products, including leisure travel, luxury accommodation, adventure tourism and MICE facilities.
The Philippines’ participation in ITB Asia 2026 provided a platform for its tourism industry representatives to connect with international travel trade professionals and introduce the country’s tourism offerings to prospective partners and buyers.
The Philippine pavilion was located at Booth E90 on Basement 2 of the Sands Expo and Convention Centre and remained open until the exhibition concluded on Friday, 23 October 2026.
Source: Philippine Embassy in Singapore
