The South African High Commission in Singapore actively participates in the FHA Food and Beverages Expo 2024, promoting South African food, beverages, and hospitality brands to international markets.

From April 23 to 26, 2024, the South African High Commission in Singapore joined the prestigious FHA Food and Beverages Expo 2024. As one of the largest events of its kind globally, the expo serves as a nexus for leading suppliers, renowned brands, F&B professionals, and industry experts from around the world. Showcasing the pinnacle of gastronomy and culinary innovation, the event presents cutting-edge technologies in food and beverage manufacturing alongside trending hospitality products and solutions.

During the expo, Her Excellency Madiepetsane Charlotte Lobe, the High Commissioner of the Republic of South Africa in Singapore, actively engaged with South African enterprises operating in the food, beverages, and hospitality sectors. She visited booths representing renowned South African brands such as Karan Beef, South African Wine Cellar, and Francois Van Niekerk Wines, interacting with suppliers, industry experts, and exhibitors from South Africa. This engagement facilitated discussions on potential partnerships and market opportunities, allowing South African enterprises to expand their presence in international markets, particularly in Singapore’s burgeoning food and beverages sector.

The participation of South African enterprises in the FHA Food and Beverages Expo 2024 underscores their commitment to leveraging global platforms to promote South African agricultural brands and foster international partnerships. Through this event, South African businesses aim to capitalize on the growing demand for quality food and beverage products in Singapore, further enhancing bilateral trade relations and showcasing the rich culinary heritage of South Africa to a global audience.

Source: South African High Commission, Singapore