
The region’s largest travel and tourism event invites industry professionals to Johor, Malaysia, from 15-20 January 2025, for an immersive experience in ASEAN’s vibrant tourism landscape
The ASEAN Tourism Forum (ATF) 2025, the premier travel and tourism event in the region, is set to take place from 15 to 20 January 2025 at the Persada Johor International Convention Centre in Johor, Malaysia. Bringing together leading professionals from across the travel industry, this annual event serves as a dynamic platform to explore ASEAN’s diverse tourism potential.
Central to the forum is the TRAVEX Trade Fair, which offers unparalleled opportunities for networking and collaboration among exhibitors and buyers from around the world. Attendees can also look forward to insightful panel discussions at the ASEAN Tourism Conference, where key trends and challenges in the industry will be addressed. Additionally, participants will be treated to vibrant exhibitions and exclusive events showcasing the rich cultural and natural attractions of the ASEAN region.
Johor, as the host city, provides a fitting backdrop for the event with its mix of modern infrastructure and cultural heritage. The ATF 2025 not only aims to strengthen regional tourism ties but also positions ASEAN as a globally competitive destination.
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