Saudi Arabia’s Public Investment Fund leads global rankings for brand value and growth in 2025.
RIYADH, Saudi Arabia – The Public Investment Fund (PIF) has been recognised as the world’s most valuable and fastest-growing sovereign wealth fund for 2025. This marks the second consecutive year PIF has achieved this distinction. Brand Finance, a leading global brand valuation consultancy, announced the findings in its latest annual report on July 28, 2025.
PIF’s brand value has reached an impressive $1.2 billion, reflecting an 11% increase from 2024. The fund also secured an A+ brand strength rating. It ranked second globally with a Brand Strength Index (BSI) score of 62.9 and placed seventh in brand value relative to assets under management (AUM), being the sole sovereign wealth fund in the top 10 for this metric.
The report attributes PIF’s growth to the consistent expansion of its AUM and the strong performance of Saudi companies. These achievements align with the Kingdom’s Vision 2030, a comprehensive plan for economic diversification. Furthermore, PIF’s proactive initiatives to raise awareness and its commitment to sustainable growth have significantly bolstered its brand.
David Haigh, Chairman and CEO of Brand Finance, highlighted the impact of PIF’s investments, particularly in the international sports arena. He stated, “PIF stands out through several notable examples, most prominently through its investment in Newcastle United, transforming the club into a competitive, title-winning team.” The fund’s sponsorships in global sports like golf, tennis, and electric motor racing also significantly elevate its brand presence.
Source: Saudi Press Agency
