A multidisciplinary talent, Seher Anand is shaping the future of design with her innovative approach, blending storytelling, conceptual depth, and artistic experimentation.
In today’s rapidly evolving design landscape, multidisciplinary designer Seher Anand is redefining creativity through a fresh, thought-provoking approach. With a deep passion for visual storytelling and a commitment to pushing artistic boundaries, she merges innovation with a strong conceptual foundation, making a lasting impact in the world of art, design, and culture.
An Indian and New York-based designer, Seher has collaborated with top-tier clients such as IT Cosmetics and L’Oréal, lending her distinct perspective to globally recognized brands. From editorial design to brand identities and experimental projects, her work consistently challenges conventions while engaging audiences in meaningful ways.
A Creative Journey Rooted in Purpose
Seher’s artistic foundation began with traditional mediums—painting, drawing, and sculpture—before evolving into a dynamic career where design serves as both a functional and narrative-driven tool. A graduate with honors from Parsons School of Design, New York, she approaches every project with intent, asking: Does this design illuminate untold stories? Does it shift perspectives? Does it make you ask questions?
Her acclaimed project Migrant Landscape exemplifies this philosophy, offering a compelling visual dialogue on migration through the lens of border architecture and everyday objects. Whether designing for beauty, luxury, or cultural projects, her work invites audiences to not just see, but experience and question.
Expanding Horizons in the Design World
Seher’s career spans multiple creative domains—from freelancing at Brooklyn-based Instrumental Agency to her current role at VMGROUPE. Her contributions range from packaging design for IT Cosmetics to digital advertising for Marli New York, experiential pop-ups for Lattafa Fragrances, and campaign development for L’Oréal and L’Oréal PPD. Additionally, she has collaborated with Metal Ma Mode in India, applying her expertise to jewelry design for H&M.
Beyond corporate projects, Seher actively engages with emerging businesses, artist book projects, and typeface design, always seeking opportunities that blend conceptual depth with visual innovation.
A Vision for Impactful Design
With a background deeply rooted in typography, form, and storytelling, Seher believes in the power of design to influence perception and inspire cultural conversations. Her experiences in New York City—a melting pot of artistic inspiration—continue to shape her evolving creative philosophy.
“Design is everywhere—it shapes how we interact with the world. My goal is to create work that not only answers questions but also sparks new ones, pushing audiences to think beyond the expected,” says Seher.
Discover More
As Seher Anand continues to push the boundaries of design, she remains focused on projects that challenge conventions and engage audiences in compelling ways. To explore her work, visit seheranand.cargo.site.
