The ‘Media Leaders’ programme begins with a five-day training camp at EHL Hospitality Business School, aimed at strengthening Saudi Arabia’s media presence on the global stage.
The Saudi Media Academy, under the Ministry of Media, has launched the first phase of its ‘Media Leaders’ Track in Switzerland through an intensive training programme in global event management. The initiative is being delivered in partnership with EHL Hospitality Business School, ranked as the world’s top university for hospitality management by the QS World University Rankings.
The launch included the signing of a memorandum of understanding (MoU) between the academy and EHL, attended by Assistant Minister of Media and Chairman of the Academy’s Board, Dr Abdullah bin Ahmed Al-Maghlouth, alongside senior officials. The agreement aims to build international collaboration, promote cultural and knowledge exchange, and support national talent in line with the ministry’s vision.
The MoU was signed by Academy Chief Executive Khalid Zain Al-Abdeen and EHL Associate Dean of Executive Education Programmes Stéphane Haddad. The five-day programme features hands-on workshops led by international experts and site visits to world-class event institutions, with a focus on planning, organising, and delivering major events, alongside leadership and audience engagement skills.
This initiative marks the first stage of a four-part training track. It will be followed by a digital advertising course in Riyadh, an international media camp in Singapore, and an advanced leadership communication strategies course.
Targeting professionals and creatives across sectors, the programme seeks to enhance Saudi Arabia’s media capabilities, strengthen the management of national events, and elevate the Kingdom’s presence at global forums, supporting the wider objectives of Vision 2030.
Source: SPA
