Source: JCC (Japan Creative Centre)

The Japan Creative Centre (JCC) organised a Kyoto tourism promotion event on 1 July in partnership with the Kyoto City Tourism Association and the Kyoto Convention & Visitors Bureau. Held in Singapore, the event introduced guests to Kyoto’s cultural heritage through immersive experiences while promoting the city as a destination for meaningful and sustainable travel.

Source: JCC (Japan Creative Centre)

The programme formed part of JCC’s ongoing cultural outreach efforts and brought together guests interested in Japanese culture and tourism. Through a series of traditional performances and interactive sessions, attendees were introduced to the customs, history, and artistic traditions that have shaped Kyoto over the centuries.

The event featured a Zen meditation (Zazen) session led by Toda Seizan and Toda Souzen from the Daijin Sub-temple of Daitoku-ji Temple. Guests also enjoyed performances by a Maiko and a Geiko, offering an insight into Kyoto’s traditional performing arts and cultural customs. Japanese cuisine and sake were served as part of the cultural experience.

During the event, Hotta Toru reflected on Kyoto’s distinctive combination of rich cultural heritage and quiet innovation, drawing on his personal connection to the city. Representatives from DMO Kyoto also addressed the challenges of overtourism and encouraged visitors to experience Kyoto in ways that respect local communities while supporting sustainable tourism.

Source: JCC (Japan Creative Centre)