The region’s largest sneaker event debuts in Saudi Arabia, bringing global sneaker culture to Riyadh Season.
Sneaker Con, the world’s premier sneaker and streetwear event, officially opened on 7 February 2025 at Anb Arena in Riyadh as part of the Riyadh Season festivities. This highly anticipated event, the largest of its kind in the Middle East, features over 150 global, regional, and local sports brands, showcasing an extensive selection of rare sneakers, exclusive fashion items, and sought-after accessories. Attendees can explore new releases, limited editions, and custom-designed pieces, making it a must-visit destination for sneaker enthusiasts.
With a legacy spanning over 15 years, Sneaker Con brings its global expertise to Riyadh, positioning the city as a key hub for sneaker culture in the region. The exhibition merges commerce with a unique experiential approach, offering visitors an interactive space to engage with the latest trends in street fashion.
Adding to the excitement, the event boasts a distinguished lineup of special guests from the worlds of sports, art, and entertainment, further enriching the experience for sneaker fans and streetwear aficionados. This marks a significant milestone for the Middle East, allowing regional enthusiasts to immerse themselves in the global sneaker scene without having to travel to cities like Singapore, the Philippines, or the United States, where Sneaker Con has traditionally been held.
Source: SPA
