Thailand launched the “Tasty Thailand” campaign in Singapore to promote Thai products, enhance consumer confidence, and expand market presence
Mrs. Chonlatee Chanrachakul, Chargé d’Affaires a.i. of Thailand to Singapore, together with Mrs. Natama Koonpol, Director of the Thai Trade Centre in Singapore, officiated the launch of the “Tasty Thailand” campaign at Giant IMM on 6 June 2026. The initiative aims to strengthen the presence of Thai products in the Singapore market, increase consumer confidence in their quality, and promote authentic Thai food and products.
Source: Royal Thai Embassy, Singapore
The launch ceremony was attended by representatives from the Thai Embassy, the Thai Trade Centre, and the retail sector. Among the guests was Mr. Lim Boon Cheong, Managing Director of Cold Storage and Giant Singapore, highlighting the collaboration between Thai trade promotion agencies and local retail partners in expanding access to Thai products for Singaporean consumers.
The “Tasty Thailand” campaign was designed to showcase a wide range of Thai food products and consumer goods while raising awareness of Thailand’s culinary heritage and manufacturing standards. Through promotional activities and product displays, the campaign sought to strengthen recognition of Thai brands and encourage greater consumer engagement with Thai products.
Running from 4 to 17 June 2026, the “Tasty Thailand” promotional campaign offers consumers the opportunity to explore a variety of authentic Thai products available in Singapore.
Source: Royal Thai Embassy, Singapore
