Saudi Arabia’s national carrier earns top global accolade for service excellence and authentic hospitality from APEX.
SINGAPORE, Singapore — Saudia, the national flag carrier of Saudi Arabia, has been recognised as ‘Best in Class for Service-Guest Experience’ for 2025 by the Airline Passenger Experience Association (APEX). The airline received the highest score in this category among all airlines granted APEX World Class status. This prestigious award further solidifies Saudia’s reputation as a global leader in hospitality and passenger service excellence.
The award is a key part of the three pillars of APEX World Class status, which also include safety, well-being, and sustainability. Saudia’s recognition highlights its commitment to delivering an exceptional guest journey. The honour specifically commends the airline’s seamless service, attention to detail, and authentic Saudi Arabian hospitality.
Mr Rossen Dimitrov, Saudia’s Chief Guest Experience Officer, highlighted the team’s dedication. “This achievement is a testament to the passion, care, and dedication of every member of the Saudia team,” he stated. “We are committed to redefining the guest journey by creating personalised, memorable experiences that embody the values of Saudi hospitality—warmth, generosity, and pride.”
According to the official release, the airline’s efforts to elevate the guest experience encompass various aspects of the journey. These include cabin upgrades, high-speed connectivity, and elevated onboard dining. These improvements are part of a broader strategy to deliver world-class hospitality and reinforce global competitiveness, aligning with Saudi Vision 2030.
Source: Saudia Group
