Singapore, March 27, 2026 – Cuba has joined the NATAS Travel Fair in Singapore for the first time, marking a new step to promote tourism and cultural ties with Southeast Asia.
Cuba is participating for the first time with its own stand at the NATAS Travel Fair, organized by the Singapore Association of Travel Agents in Singapore.
The country’s presence is highlighted through colorful visuals of its iconic architecture, featured alongside landmarks from around the world in the official branding of the event. This reflects growing interest in Cuba as a new travel destination for the region.
Participation in the fair opens opportunities to strengthen and diversify tourism and cultural relations between Cuba and Singapore, while also aiming to increase visitor arrivals from Southeast Asia.
The Cuban stand includes representatives such as Elizabeth Vela Jaime from the Ministry of Tourism for Asia and Oceania, and Ambassador Lisbet Quesada Luna. Visitors are invited to explore Cuba’s culture, beaches, and rich heritage under the theme “Cuba Única.”
The agenda also includes meetings with the President of NATAS and representatives from Turkish Airlines, EU Holidays, and the LatChamber of Commerce in Singapore, along with other travel agencies and companies participating in the fair.
The NATAS Travel Fair, held twice a year, brings together around 100 exhibitors, including airlines, hotels, cruise operators, banks, and tourism offices. The event is expected to attract nearly 100,000 visitors looking for special offers on upcoming holidays.
